The word dramatic is a great word. When you use it to describe changes you make to improve customer service, it has a positive meaning. It sounds like you’re making big changes for the better. However, if you shorten the word to drama, it takes on an entirely different meaning—one that’s negative. Merriam-Webster’s definition for[...] The post A Dramatic Change Doesn’t Have to Be a Traumatic Change appeared first on Shep Hyken....
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