Sales Technologies to Know in 2014

Joseph Stubblebine
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New technology continues to drives sales in a variety of markets. Sales professionals are often tasked with keeping up with these new methods of reaching out and interacting with customers, and some back-end technologies can make it easier than ever to get customers the information they need as quickly as possible. Embracing a few of the new technology options available to sales experts can help ensure you have a great sales year in 2014.

Cloud computing is hotter than ever, and it can help you stay in touch with both your suppliers and customers in real time. This means no waiting on hold for vendors to confirm deliveries and real-time status updates on all of your orders in transit or current inventory stored offsite. Sales experts can even use cloud computing for quick research and to share materials with others in their office or department. This makes it easy for all of your salespersons to remain up to date on the latest sales and product availability.

Video marketing is hardly a new concept, but new technologies make it easier than ever for you to get your message out to the consumer. Mobile apps can assist you with the creation of new marketing videos and facilitate quick delivery to potential customers. Many sales experts are turning to mobile apps and smartphone software for more than simple video delivery. Real-time ordering and credit card processing has replaced many of the tricky point-of-sale devices used in the past. This allows smaller businesses to use smartphone applications to make sales and get all the benefits from tax calculation to inventory tracking in a small and portable package.

One of the biggest new technology trends for 2014 is the so-called bring your own device (BYOD) movement. This movement centers around the many different ways people now browse for and purchase items. It is more important than ever to ensure that your marketing message is platform agnostic, meaning that it can reach users on smartphones, tablets, laptops, and desktops with equal ease. The BYOD movement requires you to use new technology for ad creation that will allow your ads to read easily and deliver the same impact across multiple devices. As the number of available ways to connect wirelessly continues to increase, sales experts must constantly refine their arsenal of tools.

New technology drives sales in many markets, and it falls on savvy sales professionals to ensure that their messages aren't drowned out by competitors who are more familiar with today's tech. Sales experts who embrace developments in tech are likely to be able to reach consumers more easily and remain in contact with vendors or suppliers. New technology trends are likely to continue to shape the world of sales in the near future.



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