Support management in planning and development of corporate marketing strategies and programs. Responsible for implementing these programs including the direction of lower level staff towards this end.
Evaluates and analyzes program results to provide recommendations for branding direction and develops and executes brand marketing programs.
Reviews market research to anticipate competition and market trends and translates consumer attitudes into new branding directions.
Measures results against desired outcomes.
Consults with development teams on market requirements and product features.
Aligns brand strategy with corporate marketing plan, communicates brand strategies to product marketing, sales, and other departments.
Assesses potential opportunities, including cost and benefit analysis, maintaining records of analysis for future use and/or reference.
Assists in planning and coordination of product launch by working with other departments to help develop advertising and promotional programs, pricing, positioning, and packaging.
Assesses and develops brand names to differentiate product.
Guides creation of product portfolio.
Provides extensive interface and liaison to outside vendors, to ensure quality of communications and business relationships.
Bachelor's degree (B. A.) from four-year college or university; or two years related experience and/or training; and two plus years of experience; or equivalent combination of education and experience.
