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Business Development Manager- SWAV
The Mark Travel Corporation
Orlando, FL US
Business Development Manager- SWAV
Requisition Number 12-0215 Post Date 11/28/2012 Title Business Development Manager- SWAV City Orlando State FL Description This position with Southwest Airline Vacations (SWAV) is responsible for defining, delivering, and driving strategic sales plans to increase revenue, retain and grow existing key Travel Agency relationships nationwide and identify opportunities to engage with new Agencies to facilitate growth. This position will support and implement sales and distribution strategies to organizational financial goals and channel volume goals. * Maintain brand loyalty by building strong relationships, facilitating joint marketing plans, training, promotions, events, loyalty programs and incentives for top and National accounts. * Effectively interpret key analytics to identify trends and growth opportunities. * Proactively seek opportunities to expand market share and sell aggressively against traditional and online competitors. * Increase sales to assigned accounts nationwide and directionally sell to meet or exceed program objectives. * Monitor competitive activities in the marketplace and provide regular feedback to incorporate into sales and marketing strategy game plan. * Participate in appropriate meetings and provide in-depth insight to brand marketing team. * Represent brand at industry functions assigned. * Leverage unique value benefits of the brand within the Travel Agency marketplace. * Understand and utilize knowledge of VAX VacationAccess within sales efforts * Align with key agencies to maximize B2B2C opportunities (advertising, media appearances and grassroots initiatives). * Work with the marketing team to support cooperative spend budgets to achieve maximum ROI. * Support agreements with new national and/or top accounts and maintain these accounts to facilitate growth. * Conduct in-person and virtual trainings. * Utilize sales reporting tools * Prepare and present in-depth reports on business mix and key measurables. * Prepare weekly summary of key accounts including reasons for booking trends, key Agency information and potential share-shift accounts and develop and implement targeted growth plans based on analytical data.. * Support new origin launches nationwide.
Requirements * Bachelor''s degree (BA) from four-year college or university; or three or more years related experience and/or training; or equivalent combination of education and experience. * Travel industry knowledge or experience. * The position will reside in Orlando, Florida. * Nationwide travel is essential for this job Travel by plane and car is required depending on the location of client opportunity. Travel consists of attending meetings, conferences, trade shows, FAM trips, supplier functions, company meetings, training functions both in destination and in the territory. * Administration and Management - Knowledge of business and management principles. * Customer Service - Knowledge of principles and processes for providing customer service. This includes customer needs assessment, meeting quality standards for services and evaluation of customer satisfaction * Oral Communication and Presentation Skills- The ability to listen, understand, and communicate information and ideas in speaking so others will understand. To prepare and present brand trainings and educational information through a wide-variety of media nationwide. * Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups and the measurement of training outcomes or effectiveness * Marketing - Knowledge of principles and methods for showing or promoting products and services. This includes marketing strategy and tactics * Sales - Knowledge of principles and methods for selling products and services including sales techniques and sales control systems * Complex Problem-solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions * Management of Financial Resources - Determining how money will be spent to get work done and accounting for these expenditures * Management of Team Resources - Motivating, developing, and directing people as they work, identifying the best people for the job * Negotiation - Bringing others together and trying to reconcile differences * Persuasion - Persuading others to change their minds or behavior * Judgment and Decision-Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one * Learning from Past Experience - Understanding the implications of new information for both current and future problem-solving and decision-making * Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate and not interrupting at inappropriate times * Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems * Time Management - managing one's own time and time of others * Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense * Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions * Number Comprehension - The ability to add, subtract, multiply or divide quickly and correctly * Problem Recognition - The ability to tell when something is wrong or is likely to go wrong and generate possible solutions * Written Communication - The ability to read, understand and communicate ideas in writing
Benefits at a glance: · Medical Insurance · Dental Insurance · Vision Insurance · Short Term Disability · Life Insurance · Flexible Spending Account · 401(k) · Vacation and Holiday Time Off · Tuition Reimbursement · Travel Opportunities · Team Member Referral Program · Wellness Program
We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and smoke-free workplace and perform pre-employment background checks.